Standardize products and unify communications campaigns for better identification in the markets.
The initiative of the organization “Italia Ortofrutta ” aims to make recognizable Italian grapes for consumers. The brand new ” Viviana ” for grapes table exclusivily from Italy, will guarantee the same quality and the same presentations.
To reach every consumer communication campaigns will be declined on different channels : identical packaging, posters and publicity material sales locations to value products, a magazine “paper” and a website will be dedicated to the brand.
These converging actions will allow strong brand recognition and thanks to the planned expansion of the market will be able to increase sales volumes.
(Source – http://www.blackseagrain.net/novosti/italy-viviana-the-new-brand-of-italian-grapes)