For years, Wang Haiyan, a national lawmaker from a remote village of Chongqingmunicipality, has brought in new breeds of chickens back to his village. After raising chickensproducing more eggs and higher quality meat than traditional breeds, farmers went fromimpoverished to well-off.
Meanwhile, the village also established agricultural cooperatives, growing more profitablecrops and vegetables.
Farmers have been invited to let their individual plots to the scheme and accept salaries forworking the land.
“By changing the way we farm and improving the quality of supply, we have made ourproducts more desirable in the market,” Wang said.
Rural business woman Yang Xue, also from Chongqing, owes her success to the effort toupgrade products.
After graduating from college in 2007, Yang went back to her village and founded a companyproducing chrysanthemum tea.
“Chrysanthemum tea is quite sought after in the European market, but only those with organiccertification by the EU can enter the market,” she said. “The ordinary chrysanthemum teagrown by Chinese farmers is usually priced by the ton, while those with the EU organiccertification are priced by the gram.”
Through changing farming methods, Yang got the certification and her products are not onlysold well in Europe but also gaining popularity in the domestic market.
“With the improvement of living standard, Chinese customers are having an ever higherrequirement for agricultural products,” she said. “The farmers, especially those in the under-developed western area, have to change their way of thinking and production in order to meetthe growing need.”
Hua Quan, a national lawmaker and a Buyi ethnic in Guizhou province, has seen a tourismboom in his village for years.
“Traditionally, the farmers lived by growing corn and rice,” he said. “Since 2007, we havebeen relying on our special Buyi ethnic culture to develop tourism.
“Two years ago, some visitors suggested that we should have fruit-picking programs,” hesaid. “We planted a large area of strawberries. In April, when the fruits ripen, tourists comeand line up to pick fresh fruits from the gardens.”
As a result, the average annual income of the villagers grew from 2,400 yuan ($369) in 2007to 10,800 yuan last year. “We will further promote the upgrade of our industry to better meettourist demand,” he said.
Shu Mingyong, a national lawmaker and founder of an automobile accessory company in atownship of Guizhou, said, “There are a set of challenges faced by the business starters inrural areas. Despite the growing trend of migrant workers going back to their homes to startcompanies, some of them have to give up and go back to cities later on.”
“Lowering the finance costs for rural business starters is key to the development of the ruraleconomy,” he said. “Hopefully, the government and financial organizations can offer moresupport to small companies in the countryside.”
Hua said, the countryside is in urgent need of talents, especially those with a command ofknowledge about emerging technologies and marketing.
Hua expects more preferential policies will increase the attractiveness of the countryside foryoung talents.
(Source – http://www.chinadaily.com.cn/business/2016-04/11/content_24434020.htm)